Word of mouth is crucial for business owners, including photographers. When you have the general public giving nice reviews and recommendation for your services, you are basically having a community of people doing free advertising for you.
Leave Clients Happy
The most important thing to take into consideration is the service that you provide. The better and more pleasurable the experience is for clients, the more likely they are to say good things about you. When a client has never used a specific service/business before, it is always helpful to have as many people as you can speaking highly of you.
Any photographer can promise a wonderful experience, but promises and advertisements are just that, words. You need people backing you up and supporting you who can speak of they received from you personally. It makes you more credible and shows that you have had happy satisfied customers.
Just make sure that you give each client the same level of time, care, and professionalism. A couple of bad experiences could give you a bad reputation real quick. Stay consistent and treat each and every client equally.
Give Them An Incentive
Sometimes all your clients need is a little bit of incentive to help you get your name out there. There are several ways you can do this.
For example, consider giving them a discount for future sessions for every new client you get referred by them.
Not only will you gain new clients, but chances are you will have just gained a returning client who will appreciate the discount. It’s like killing two birds with one stone, and the discounted price will be well worth it for your business in the long run.